So, H&M UK was promoting a green hoodie for kids. It gives the customer a better sense of imagination. What online stores like to do is have models wearing the articles of clothing for sale. To many, the retailer committed one of the most infamous marketing disasters in fashion history. That’s why when it happens, it becomes such a big deal. If your website is now your storefront, you need to create great content as well as check everything that gets published.įor a brand like H&M who has been killing it the past decade, no one expected a slip-up. This covers social media management, marketing campaigns, as well as content creation. With online shopping growing rapidly in popularity, marketers have to shift their focus to all things digital.
However, fast forward to today and the clothing giant has an online presence available in 33 countries and plans to open more online stores. There were many flaws and the whole shopping experience wasn’t user-friendly. In the early days, the design of the website was not very appealing.
The retailer was slow to see the opportunity in e-commerce. After seeing the success of online stores such as ASOS, H&M followed suit. 10 years ago, Swedish retailer H&M virtually opened its doors. The second-largest global clothing retailer, just behind Inditex, H&M operates in 74 countries with over 5,000 stores. Let’s take a look at fast-fashion clothing giant H&M. With so many advantages, there’s no doubt that more and more retailers are headed in this direction. Not only are their products offered in physical retail stores, but they are also readily available on websites. Over the years, brands have migrated from brick and mortar to online shops. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. What exactly is E-commerce?Īccording to Wikipedia, E-commerce is the activity of electronically buying or selling products on online services or over the Internet. If this is now the most popular channel for shopping, brands will have to closely monitor their campaigns and content.
With the masses staying at home to curb the spread, consumers turned to the Internet to make their purchases. In March 2020, recorded that global retail website traffic hit 14.3 billion visits, up 1.53 billion from two months earlier. And many have said that they’re never going back. Given the recent circumstances, more and more consumers took their shopping online.
Items get delivered to your doorstep, you waste less time commuting, and so on. It’s more convenient to shop for certain items online. During the pre-COVID era, shoppers had already been attracted to the advantages of online shopping. The E-commerce industry is booming and there are no signs of it slowing down.
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